Product really is a fun P. This must be where a lot of creativity in marketing goes. It might be fun to develop a new product with a team of various creative thinkers and engineers.
At my old school, there was a product design major. I wonder if any graduates with that degree are involved in designing a cool new product.
Wednesday, May 30, 2012
Sunday, May 27, 2012
After reading about consumer buying, it really is amazing how much research goes into marketing. It's not just what people buy, but why people buy.
It's also interesting that low-class consumers tend to impulse buy the most. It reminds me of an article I read based on one person's experience living poorly. Poor families impulse buy when they have a little extra money because otherwise it will all be gone soon on things like bills.
About half of my childhood and all of my teen years were spent living with my single mom and 2 brothers in upper-low class circumstances. It's true; when the tax return came around, or any amount of extra cash, we'd spend it on some form of entertainment, otherwise it would all be gone.
This is obviously a bad habit that living poorly tends to instill in people, and can cause things like negligence towards healthcare spending and saving money.
It's also interesting that low-class consumers tend to impulse buy the most. It reminds me of an article I read based on one person's experience living poorly. Poor families impulse buy when they have a little extra money because otherwise it will all be gone soon on things like bills.
About half of my childhood and all of my teen years were spent living with my single mom and 2 brothers in upper-low class circumstances. It's true; when the tax return came around, or any amount of extra cash, we'd spend it on some form of entertainment, otherwise it would all be gone.
This is obviously a bad habit that living poorly tends to instill in people, and can cause things like negligence towards healthcare spending and saving money.
Thursday, May 24, 2012
"The Persuaders" mentioned a pivotal aspect of consumer behavior: community. People want to belong, even those emo kids. Why do emo kids shop at Hot Topic? Because they are emo kids.
However, why do non-emo kids shop at Hot Topic? Because they like the style. Imagine those aggravated women from Maury, "You don't know me. You don't know how it is."
What if marketers tried a more submissive approach, putting the consumers in charge. Something like, "No, we don't know you, but we'd like to." This sounds familiar to existing ads, but where exactly from, I forget. Beep boop.
However, why do non-emo kids shop at Hot Topic? Because they like the style. Imagine those aggravated women from Maury, "You don't know me. You don't know how it is."
What if marketers tried a more submissive approach, putting the consumers in charge. Something like, "No, we don't know you, but we'd like to." This sounds familiar to existing ads, but where exactly from, I forget. Beep boop.
Wednesday, May 16, 2012
When I was reading about all of the forces that affect marketing strategies, it got me thinking about how many more forces affect the consumers! Relating to economics, each person has a different marginal willingness to pay for a certain product. For example, one person might have no issue buying a $80 pair of jeans, and someone else may think spending more than $25 on jeans would be an absolute rip off. It's interesting how much variation business have to consider when trying to promote their product. All the more reason why target markets are key. They get rid of some of that variation.
Subscribe to:
Posts (Atom)